Tytocare
Role: Art Direction/Designer
Agency: OBERLAND
Agency: OBERLAND
CD (Art): Sophie Forman | CD (Copy): Dhruv Nanda | Executive Producer: Kelsea Seavey | Motion: Alexandra Borelli | Editor: Helen Todd | Production Agency: Bindery | Director/Photographer: Kristine Tsui |
Now, more than ever before, we need access to accurate, convenient, and reliable healthcare. So we asked the question that so many are asking themselves: can getting better get better? This is where Tytocare comes in. Tyto is a new type of telehealth. Using one simple device your vitals are measured and sent directly to your doctor, giving you the ability to conduct a full check-up (or treat an ailment) all from the comfort of your own home.
OBERLAND was tasked with crafting a new positioning and a creative campaign focused on the US market but relevant worldwide, with a special focus on Israel and Europe. We created Getting Better Just Got Better to appeal to people who may initially be skeptical of telehealth and to create a vision of a world where it’s a little easier to find peace of mind, real answers, and wellness for you and your family.
